![]() Make sure you create a greyscale version in addition to your color logo. It’s worth reading our article on colour theory to learn which colours might go well together and which may clash.Ĭreate a greyscale version: Your logo is likely to go on business cards, emails or even t-shirts, and might need to be used in black and white formats. Warm colors like red, orange, and pink can be seen as friendly and passionate, while a cool color like blue is more associated with being competent and businesslike. Shapes in logos aren’t used by chance, there’s often a psychological reason.Ĭhoose the right colours: Colours can convey emotions, so work out what kind of image you’re trying to project. Use icons wisely: Do icons represent your product or service accurately? Think of giants like HSBC and Audi, and how their logos reflect what they offer. Check out any of the big brands and you’ll see they don’t go in for anything too garish or decorative. Fonts represent personality, so try out a number of different ones to see what fits. Make the font easy to read: Can you see the font easily from a distance? Is it readable? Some handwriting or cursive scripts can be hard to read.Ĭhoose a font that matches your brand: You know, such as avoiding ones like Comic Sans (unless you’re seven years old and running a lemonade stand). ![]() Keep it simple: Think of Apple, Nike, Microsoft - all the best logos have minimal colours (between 1 – 3) and are very clear. Here’s a few crucial design tips to ensure you win praise rather than bad press from your prospective or existing customers: Logo design tips One Harvard Business Review journalist described it as ‘like something my pet hamster could cook up in PowerPoint.’ If you have a loyal following, it’s easy to get it wrong by switching up too many elements.įor example, when clothing retailer Gap attempted to refresh its logo back in 2010, the backlash from the public was intense. If your logo is going through a brand refresh, keep in mind your current customers’ expectations when it comes to re-making your logo. You could even try out Looka, formerly LogoJoy, which uses a mix of pre-made templates and automation to design a unique logo. If you’re pressed for time and want to go this route, check out sites such as Logaster, Mojomox, Canva, PicMonkey, LogoMakr or Appy Pie Design. The downside is you might not end up with a logo that’s totally unique to your company - someone else out there might have chosen the same template as you. These offer pre-designed templates, so you’ll just be picking the colors and fonts, and perhaps tweaking some graphic elements within the logo. Best online logo makersįortunately, there’s a ton of online DIY logo makers that are virtually cost-free. If you aren’t particularly creative and don’t want to spend time figuring out layers and gradients, then buying the software definitely isn’t the best route. Using a graphics design package such as Photoshop, Illustrator, or Sketch is a great way to create your own logo.īut this could be expensive (they’re not cheap) and there’s a steep learning curve. Traditional desktop graphic design software There’s a few ways you can do this, but bear in mind it might take a while and might not end up looking that professional. What about DIY? You can, of course, make the logo yourself. Here, you can submit a brief and get a number of submissions from designers, and you can then just choose the best one. To get a range of options for your logo, you could also consider a site like 99designs. You will need to start with a static image to create it from, however, so now we’ll walk you through the different options to help you make a logo. ![]() If you’re looking to make an animated logo video, not to toot our own horn or anything, but Biteable is a great animated logo maker. ![]() Everyone can draw the Nike swoosh logo from memory, right? Check out Branded in Memory’s fascinating experiment on how over 80% of customers recall brand logo colours. Having a logo is important because it visually represents your brand and over time can make you instantly recognisable to customers. In fact, creating a memorable company logo is one of the most important things you can do for your business. Having a beautiful look and feel makes all the difference - there’s a reason why people across the globe recognise the Apple brand.Ī striking icon, a delicate colour mix, an impactful font - making a logo speaks volumes about who you are and what you’re about. You’ve got a great idea for a business, blog, or brand, but you need that all-important visual element. Define your visual identity with a standout logo
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